Mena Trott: Building a friendlier world through blogs

Mena Trott: Building a friendlier world through blogs

At first, you'll think you're getting the mainstream rap about the blog revolution from Six Apart founder Mena Trott. But she quickly skips to the interesting part: herself. In this intensely personal talk, Trott demonstrates how important the intimate, the mundane and the everyday are to millions of bloggers worldwide. If it's important to you, it's important, Trott says. She shows pictures of her relatives and a departed pet; she shares an embarrassing summer camp story she posted on her own blog. (Contains strong language.)

Mena Trott and her husband Ben founded Six Apart .. and the Blogging platform Vox (although, in fact, it is more like blogging on steriods)